Privacy Policy

This Privacy Policy ("Policy") sets out how 7j777 ("the Platform", "we", "us", "our"), operated at https://7j777.casa, collects, uses, discloses, stores, and protects the personal data of individuals ("User", "you", "your") who access or use our online casino, sports betting, and related services.

We take privacy seriously. Our Malaysian player base trusts us with sensitive financial and identity information, and we treat that responsibility with the full weight it deserves. This Policy is designed to be transparent — we want you to understand clearly what happens to your data before you share it with us.

By registering an account, making a deposit, or otherwise using the 7j777 Platform, you acknowledge that you have read and understood this Policy and that you consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you must discontinue use of the Platform.

This Policy should be read in conjunction with our Terms & Conditions and our Responsible Gambling Policy, both of which form part of the overall agreement between you and 7j777.

For the purposes of this Privacy Policy, the following terms carry the meanings defined below:

• "Personal Data" — any information relating to an identified or identifiable natural person, including but not limited to name, email address, identification number, financial data, and device identifiers.
• "Processing" — any operation performed on Personal Data, including collection, recording, storage, retrieval, use, disclosure, erasure, or destruction.
• "Data Controller" — 7j777, as the entity that determines the purposes and means of Processing Personal Data.
• "Data Processor" — a third party that Processes Personal Data on behalf of 7j777 under a written agreement, such as a payment processor or KYC verification provider.
• "KYC" — Know Your Customer procedures, comprising identity verification, age verification, and source-of-funds checks conducted to comply with applicable anti-money laundering and responsible gambling obligations.
• "Cookie" — a small text file placed on your device by the Platform to facilitate session management, analytics, and personalisation.
• "Special Category Data" — sensitive personal data such as health information, which may be relevant in the context of responsible gambling assessments.
• "Consent" — a freely given, specific, informed, and unambiguous indication of your agreement to the Processing of your Personal Data.

7j777 collects only the data that is necessary for the purposes described in this Policy. The categories of Personal Data we may collect include:

Identity & Contact Data

Financial & Payment Data

Account & Gameplay Data

Technical & Device Data

Communications Data

7j777 collects Personal Data through the following channels and methods:

• Account Registration: When you create an account on the Platform, you provide identity, contact, and authentication information directly to us.
• KYC Verification: When completing identity verification, you submit copies of government-issued identification documents (e.g., Malaysian MyKad or passport) and proof of address documentation.
• Financial Transactions: Deposit and withdrawal actions generate transaction records associated with your account, including details of the payment methods used — such as Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, DuitNow, and FPX.
• Platform Usage: As you navigate and interact with the Platform — browsing game categories, placing bets, or using the live chat — technical data is automatically generated and logged by our server infrastructure.
• Cookies and Tracking Technologies: We use cookies and similar technologies to maintain session state, measure performance, and improve user experience. Please refer to Section 10 for further detail.
• Customer Communications: When you contact our support team by live chat or email, the content and metadata of those communications are retained.
• Third-Party Sources: We may receive Personal Data about you from KYC verification service providers, fraud prevention databases, and payment processors, where necessary to verify your identity or assess account risk.

We process Personal Data only for specific, legitimate purposes. The primary purposes for which 7j777 Processes your data are as follows:

• Account Management: To create, verify, maintain, and administer your 7j777 account, including authentication and access control.
• Service Delivery: To provide you with access to casino games, sports betting markets, live dealer tables, and all other features of the Platform.
• Payment Processing: To execute deposits and withdrawals, reconcile transactions, and maintain accurate financial records on your behalf.
• Identity & Age Verification (KYC): To verify that you meet our minimum age requirement of 21 years and to confirm the accuracy of your personal details, as required by our compliance obligations.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeover, bonus abuse, and other prohibited conduct on the Platform.
• Responsible Gambling Compliance: To monitor gameplay patterns, enforce deposit limits and self-exclusion requests, and intervene where problem gambling indicators are identified.
• Customer Support: To respond to your queries, handle complaints, and provide assistance across all support channels.
• Legal & Regulatory Compliance: To fulfil our obligations under applicable laws, licensing conditions, and regulatory requirements, including responding to lawful requests from authorities.
• Platform Improvement: To analyse usage patterns, game performance data, and technical metrics in order to improve the reliability, functionality, and user experience of the Platform.
• Marketing Communications (where consented): To send promotional offers, bonus notifications, and Platform updates to Users who have opted in to receive such communications. You may withdraw marketing consent at any time.

7j777 processes Personal Data on one or more of the following lawful bases, depending on the specific processing activity:

• Contractual Necessity: Processing required to perform our obligations under the account agreement with you, including account management, payment processing, and service delivery.
• Legal Obligation: Processing necessary to comply with applicable laws and regulations, including KYC obligations, anti-money laundering requirements, and responses to lawful regulatory requests.
• Legitimate Interests: Processing carried out in the pursuit of legitimate interests — such as fraud detection, security monitoring, and Platform analytics — where those interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing based on your freely given consent, particularly in relation to optional marketing communications and certain non-essential cookie categories. You may withdraw consent at any time without affecting the lawfulness of prior processing.
• Vital Interests / Public Interest: In limited circumstances, Processing may be necessary to protect vital interests or to assist in matters of public interest, including cooperation with law enforcement where legally required.

7j777 does not sell, rent, or trade your Personal Data to third parties for their independent marketing purposes. We may share your data only in the following circumstances and with the following categories of recipients:

• Payment Processors: We share necessary financial and identity data with our payment processing partners — including providers supporting Touch 'n Go eWallet, Boost, GrabPay, FPX, DuitNow, Maybank, CIMB, Public Bank, and USDT networks — to execute transactions on your behalf.
• KYC & Identity Verification Providers: We engage third-party identity verification services to conduct age checks, document verification, and fraud screening. These providers process data strictly in accordance with their own privacy policies and under contractual obligations with us.
• Fraud Prevention & Security Services: We may share data with specialist fraud prevention platforms to identify and prevent account abuse, bonus fraud, money laundering, and related misconduct.
• Regulatory Authorities: We will disclose Personal Data to licensing authorities, financial intelligence units, law enforcement agencies, or courts where we are under a legal obligation to do so, or where disclosure is necessary to protect our legal rights.
• IT Infrastructure Providers: Our hosting, database, and cloud computing providers may process Personal Data as Data Processors acting under our instructions. All such providers are bound by data processing agreements.
• Professional Advisers: Lawyers, auditors, insurers, and other professional advisers who require access to Personal Data in the course of providing services to 7j777, subject to confidentiality obligations.

As an internationally licensed platform, 7j777 may transfer your Personal Data to, or store it in, countries outside Malaysia. This may occur, for example, when our hosting infrastructure, KYC providers, or payment partners operate servers in jurisdictions outside Malaysia.

Wherever Personal Data is transferred internationally, we take appropriate steps to ensure that it remains protected to a standard at least equivalent to the protections afforded under applicable data protection principles. These steps may include:

• Entering into data processing agreements with recipients that incorporate appropriate data protection clauses.
• Transferring data only to jurisdictions that maintain adequate data protection standards or provide equivalent safeguards.
• Applying technical and organisational security measures to protect data in transit and at rest.

By using the 7j777 Platform, you acknowledge and consent to the transfer of your Personal Data to countries outside Malaysia as described in this section.

7j777 retains Personal Data for as long as is necessary to fulfil the purposes for which it was collected, as described in this Policy, and to comply with applicable legal and regulatory obligations.

The following general retention periods apply:

• Active account data — retained for the full duration of your account's existence on the Platform, plus a minimum period of five (5) years following account closure.
• Financial transaction records — retained for a minimum of seven (7) years in accordance with financial record-keeping obligations and anti-money laundering requirements.
• KYC documentation — retained for a minimum of five (5) years following the conclusion of the business relationship, or longer where required by applicable regulations.
• Customer support communications — retained for three (3) years from the date of the interaction, or longer where a complaint or dispute remains unresolved.
• Technical and usage logs — retained for up to twelve (12) months for security and performance monitoring purposes.
• Marketing preferences — retained for the duration of your consent, plus a reasonable period thereafter to document compliance.

Upon expiry of applicable retention periods, Personal Data is securely deleted or anonymised so that it can no longer be attributed to an individual.

7j777 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small files stored on your device that help us remember your preferences and measure how the Platform is used.

We use the following categories of cookies:

• Strictly Necessary Cookies: Essential for the Platform to function. These enable session authentication, secure login, and core cashier functionality. They cannot be disabled without disrupting your use of the Platform.
• Performance & Analytics Cookies: Used to collect anonymous data about how Users navigate the Platform — which pages are visited, how long sessions last, and which features are used most frequently. This data informs our ongoing Platform improvement efforts.
• Functional Cookies: Remember your preferences such as language settings, display options, and previously visited game categories to provide a more personalised experience.
• Security Cookies: Support our fraud detection and account security systems by tracking session integrity and flagging anomalous access patterns.

You may manage your cookie preferences through your browser settings. Please note that disabling certain categories of cookies may affect the functionality of the Platform. Strictly necessary cookies cannot be disabled as they are integral to service delivery.

Subject to applicable law and certain exceptions, you have the following rights in relation to your Personal Data held by 7j777:

To exercise any of these rights, please contact our Data Protection team using the contact details provided in Section 15 of this Policy. We will acknowledge your request within 5 business days and aim to fulfil it within 30 days. In complex cases, this period may be extended by a further 30 days, and we will notify you accordingly.

Please note that certain rights are subject to exceptions — for example, we cannot erase data that we are legally obliged to retain, and we may need to verify your identity before fulfilling an access or portability request.

7j777 implements a comprehensive set of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the 7j777 Platform is encrypted using industry-standard TLS protocols, ensuring that information cannot be intercepted in transit.
• Data Encryption at Rest: Sensitive data fields — including identity documents and financial records — are encrypted when stored in our database infrastructure.
• Access Controls: Access to Personal Data within 7j777's internal systems is restricted on a need-to-know basis. Staff members with access to Personal Data are subject to confidentiality obligations and regular security training.
• Two-Factor Authentication (2FA): Available on all User accounts, 2FA adds a second verification layer to protect against unauthorised access in the event that login credentials are compromised.
• Regular Security Audits: Our platform infrastructure is subject to periodic penetration testing and security audits to identify and remediate potential vulnerabilities.
• Incident Response Procedures: We maintain documented procedures for detecting, assessing, and responding to data security incidents, including notification protocols where required.

While we take all reasonable steps to protect your Personal Data, no digital system is entirely immune to risk. We encourage you to use a strong, unique password for your 7j777 account and to enable two-factor authentication to maximise the security of your account.

The 7j777 Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, process, or store Personal Data relating to individuals under the age of 21.

Mandatory KYC age verification is applied to all accounts. Any account where the registered user cannot demonstrate they are at least 21 years of age will be suspended immediately and any associated Personal Data will be processed only to the extent necessary to conclude the account closure process, after which it will be securely deleted.

If you are a parent or guardian and you believe that your child may have registered an account on the Platform, please contact us immediately using the details in Section 15. We will investigate and take appropriate action as a matter of priority.

7j777 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable legal requirements, or the evolution of our Platform's features and services.

When material changes are made to this Policy, we will notify registered Users via the email address associated with their account and display a prominent notice on the Platform. The "Last Updated" date at the top of this page will always reflect the current version.

Your continued use of the Platform after any such notification constitutes your acceptance of the revised Policy. If you do not accept the revised Policy, you must discontinue use of the Platform and may close your account by contacting customer support.

We recommend reviewing this Policy periodically to stay informed about how 7j777 handles your Personal Data.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your Personal Data, please contact us through the following channels:

• Live Chat Support: Available 24/7 directly through the Platform. This is the fastest channel for most enquiries and is staffed by English-speaking agents operating on Malaysia Standard Time (MYT, UTC+8).
• Email (plain text — not clickable):
  [email protected]

When contacting us about a data rights request, please include your registered username, the nature of your request, and sufficient information to allow us to verify your identity. This is a necessary step to protect you against unauthorised third-party requests for your data.

We aim to acknowledge all privacy-related enquiries within 5 business days and to resolve them within 30 days of receipt. For complex requests, this period may be extended by a further 30 days, and we will inform you of any such extension.